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Lisa Fortini-Campbell, Ph.D. Hitting the Sweet Spot Download [PDF]


Hitting the Sweet Spot
Title : Hitting the Sweet Spot
Author : Lisa Fortini-Campbell, Ph.D.
Publisher : The Copy Workshop
Category : Marketing & Sales
Release : November 29, 2012
File type : PDF, ePub, eBook
File : Hitting the Sweet Spot-Lisa Fortini-Campbell, Ph.D..pdf
Last Checked : 21 minutes ago

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This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about 'breakthrough' communication. Learn how to be a 'consumer detective.' And learn about the 'Sweet Spot.' From an introduction to ethnography, to improved observation and interviewing skills, through useful and practical mapping and presentation tools, this book will help you move from Data and Information to Insight and Inspiration.


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