|Title||:||Hitting the Sweet Spot|
|Author||:||Lisa Fortini-Campbell, Ph.D.|
|Publisher||:||The Copy Workshop|
|Category||:||Marketing & Sales|
|Release||:||November 29, 2012|
|File type||:||PDF, ePub, eBook|
|File||:||Hitting the Sweet Spot-Lisa Fortini-Campbell, Ph.D..pdf|
|Last Checked||:||21 minutes ago|
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This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about 'breakthrough' communication. Learn how to be a 'consumer detective.' And learn about the 'Sweet Spot.' From an introduction to ethnography, to improved observation and interviewing skills, through useful and practical mapping and presentation tools, this book will help you move from Data and Information to Insight and Inspiration.
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