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Kristina Halvorson & Melissa Rach Content Strategy for the Web, 2nd Edition Download [PDF]


Content Strategy for the Web, 2nd Edition
Title : Content Strategy for the Web, 2nd Edition
Author : Kristina Halvorson & Melissa Rach
Publisher : Pearson Education
Category : Internet
Release : February 10, 2012
File type : PDF, ePub, eBook
File : Content Strategy for the Web, 2nd Edition-Kristina Halvorson & Melissa Rach.pdf
Last Checked : 15 minutes ago

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This is the eBook version of the printed book. If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users? Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expensive!) 'improvements.' But, the hard truth is that without consistent, compelling content, even the most ambitious web, social, and mobile initiatives will fail. Dealing with content is hard! It’s complicated, time-consuming, and often overwhelming. So where do you start? Kristina Halvorson and Melissa Rach are here to help. At the helm of Brain Traffic, the world’s leading content strategy consultancy, they’re coaching businesses on how to solve even the most complex content problems. In this friendly, approachable guide, the authors: Explain the fundamentals of content strategy in plain languageWalk through the research and analysis you’ll need to conduct to develop a detailed strategy Teach you to make smarter, achievable decisions about what content to create and how Reveal easy-to-use tools to plan for, create, deliver, and govern online content over time Give solid, practical advice on staffing and resource allocation for content-related roles and responsibilities Uncover why so many online projects implode in the content development phase...and how to avoid the associated, unnecessary costs and delaysProvide case studies of successfully executed content strategies on websites and other online platforms When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.


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