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Jay Conrad Levinson Guerrilla Marketing, 4th edition Download [PDF]


Guerrilla Marketing, 4th edition
Title : Guerrilla Marketing, 4th edition
Author : Jay Conrad Levinson
Publisher : HMH Books
Category : Marketing & Sales
Release : May 22, 2007
File type : PDF, ePub, eBook
File : Guerrilla Marketing, 4th edition-Jay Conrad Levinson.pdf
Last Checked : 21 minutes ago

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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.


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