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Fred Lager Ben & Jerry's: The Inside Scoop Download [PDF]


Ben & Jerry's: The Inside Scoop
Title : Ben & Jerry's: The Inside Scoop
Author : Fred Lager
Publisher : Crown
Category : Small Business & Entrepreneurship
Release : May 17, 1994
File type : PDF, ePub, eBook
File : Ben & Jerry's: The Inside Scoop-Fred Lager.pdf
Last Checked : 19 minutes ago

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'Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.'-- New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.


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