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Al Ries & Jack Trout Posicionamento: a batalha por sua mente Download [PDF]


Posicionamento: a batalha por sua mente
Title : Posicionamento: a batalha por sua mente
Author : Al Ries & Jack Trout
Publisher : M.Books
Category : Marketing & Sales
Release : October 15, 2009
File type : PDF, ePub, eBook
File : Posicionamento: a batalha por sua mente-Al Ries & Jack Trout.pdf
Last Checked : 17 minutes ago

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O LIVRO QUE DEU ORIGEM A TODAS AS ESTRATÉGIAS DE MARKETING VOLTADAS PARA O CONSUMIDOR. O LIVRO QUE CRIOU O CONCEITO DE 'POSICIONAMENTO COMPETITIVO' HOJE FUNDAMENTAL EM TODAS PRÁTICAS DE MARKETING. Posicionamento mostra através de uma abordagem prática a importância de se criar uma 'posição' na mente do consumidor. 'A batalha do marketing é travada dentro da mente do consumidor!' Como estabelecer, com competência, 'posicionamento competitivo' de seus produtos, marcas e empresa. Texto obrigatório para profissionais e estudantes de marketing, vendas e áreas correlatas.'


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